I want to help you win in 2023. To help you understand the waves that are coming and how to leverage those in your leadership.

So far this year, we’ve covered how to capitalize on artificial intelligence, short-form video, social media, and podcasts.

Today, let’s talk about recurring revenue and the Subscription Economy.

It’s no surprise in the modern era that we’ve seen the rise of the Subscription Economy in nearly every area of our lives - music, entertainment, software, productivity, news, shopping, and so on.

The Super Bowl took place this past Sunday.

Did you watch it?

Once a year, the best of the best brands square off in an intense competition. Who is going to stand out? Who will be the talk of the Monday morning digital water cooler? It’s modern head-to-head competition at its best.

Also, I understand that a football game was played between the ads. But let’s stay focused on what’s important... the commercials, of course!

Today I’d like to unpack another trend in 2023, how it might impact you, and share practical tips for how to make use of it – specifically, how social media is becoming less, well, social.

Today I’m going to unpack the power and prevalence of short-form video and what you can do to make use of this trend in 2023.

TikTok. Just the name evokes emotions among leaders…

I will unpack two more ways you can utilize Artificial Intelligence in 2023.

Before I do, I’d like to share a way of thinking about artificial intelligence that I found helpful when I first was trying to wrap my head around AI several years ago.

Technology throughout history has been all about augmenting human ability and intelligence. We’ve invented machines that help us build skyscrapers, plant vast amounts of crops, do complex mathematical calculations, fly to space, and so on. But at the end of the day, all that technology was doing was taking human capability and augmenting it. Technology effectively acted as a power tool, enabling humanity to do more and faster.

Artificial intelligence is different.

This week I’m starting a series on trends you can leverage in 2023. These aren’t just “trends to watch.” Instead, we’re going to get practical with trends and tools you can use or take advantage of in 2023.

This week and next are all about Artificial Intelligence. For instance, this week alone, I’ve used AI at least a dozen times to help me better serve my audience and clients. In a moment, I’ll share how I use artificial intelligence and how you can leverage AI in 2023 to help you do your job.

But first, I’ve noticed a trend in 2023 predictions that is a little disappointing to me.

Last week, I shared my favorite phrase to ponder as I reflect and plan on the year ahead, in business and in life – “At this phase of my life…” (or, “At this stage in our development…”).

It’s a reminder that all planning should start with understanding the intersection of who we are today and what our present context is. Only then can we properly discern what we should do in light of that.

Today is about words. More specifically, one word.

$10.6 BILLION. That's the estimate for total Halloween spending this year. It would be an all-time high, up from last year's previous record.

Have you ever been to a Spirit Halloween store? I’ve always been fascinated by the business model. They pop up seemingly overnight every August in abandoned retail spaces and defunct department stores and are gone just as quickly once Halloween comes and goes.

Before I share what happened five centuries ago, and the lessons I think we can learn from it, let me first say something.

I believe that Innovation is Ancient.