Are you a nonprofit that is struggling to build a growing recurring giving program?

The Rise of Sustainable Giving, releasing February 4, 2025, shares the core elements of building a thriving sustainable giving program.

PRE-ORDER NOW | FEBRUARY 4, 2025

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There is a generosity crisis in North America.

The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday people, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy is transforming donor behavior, making recurring giving more accessible to more charities than ever before.

Praise for The Rise of Sustainable Giving

  • The Rise of Sustainable Giving Endorsement Peter Greer

    “If you've ever experienced the challenges of sporadic and unpredictable fundraising, then you must read The Rise of Sustainable Giving! Dave Raley masterfully explains the why, what, and how of leveraging the power of recurring giving. His guidance is both relevant and actionable, providing you with the tools to cultivate loyal donors and foster more consistent generosity. This is a must-read for anyone looking to build a sustainable giving program.”

    —Peter Greer, President & CEO, HOPE International and Co-Author of The Gift of Disillusionment

  • The Rise of Sustainable Giving Endorsement Andrew Olson

    “Dave Raley’s The Rise of Sustainable Giving is the industry playbook to help nonprofits accelerate sustained, profitable growth. His practical insights, accessible recommendations, and data-informed strategies are highly actionable. This book is a must-read for any leader seeking to build or grow a recurring revenue model in their organization.”

    —Andrew Olsen, CFRE, Executive Vice President, Fundraising Solutions, DickersonBakker

  • The Rise of Sustainable Giving Endorsement Tom Harrison

    “Subscription giving is one of the most important opportunities for nonprofits to generate ongoing revenue. Dave Raley offers insightful and practical approaches that nonprofit leaders need to increase their impact on the world.”

    —Tom Harrison, CEO Russ Reid Company, Retired

  • The Rise of Sustainable Giving Endorsement Shannon McCracken

    “Raley’s insightful book delves into the convergence of the subscription model and nonprofit fundraising strategies. The Rise of Sustainable Giving serves as a valuable roadmap for leaders aiming to chart a course for their organization’s future sustainability.”

    —Shannon McCracken, CEO, The Nonprofit Alliance

  • The Rise of Sustainable Giving Endorsement Gabe Cooper

    “For nonprofit leaders experiencing the inevitable stress of unpredictable fundraising models, The Rise of Sustainable Giving is for you. Dave’s data-backed recommendations and forward-thinking perspective offer a clear vision for how nonprofits can navigate the changing landscape of philanthropy.”

    —Gabe Cooper, CEO of Virtuous and Author of The Responsive Nonprofit

  • The Rise of Sustainable Giving Endorsement Robert Yi

    "Dave Raley is one of the brightest minds in the non-profit world. Gifted with insight grounded in data, Dave has consistently identified the most important trends in fundraising… and he has done it again in his new book, The Rise of Sustainable Giving. In this book, Dave shares in-depth research about the subscription economy, and then reveals how non-profits can create a thriving sustainer program. This book is essential for anyone interested in growing fundraising to fuel impact."

    —Robert Yi, Chief Operating Officer, Global Leadership Network

Download a Free Chapter from The Rise of Sustainable Giving

Chapter 8 of The Rise of Sustainable Giving, “Six Key Shifts Driven by the Subscription Economy” outlines six critical shifts driven by the rise of subscriptions and how charities can tap into each.

Download this insightful chapter now to start understanding the power of tapping into subscription giving to build a strong, resilient recurring giving program today.

Download Your Free Chapter.