Hardcover - The Rise of Sustainable Giving
The subscription economy has changed everything.
Here’s how you can use it to grow recurring giving.
There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday people, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy is transforming donor behavior, making recurring giving more accessible to more charities than ever before.
In The Rise of Sustainable Giving, Dave Raley shares the core elements of building a thriving sustainable giving program, including:
Six key shifts driven by the subscription economy
Understanding donor motivation
Crafting an ongoing value proposition
Getting your technology stack right
Designing and launching your program
Growing your program
The subscription economy has changed everything.
Here’s how you can use it to grow recurring giving.
There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday people, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy is transforming donor behavior, making recurring giving more accessible to more charities than ever before.
In The Rise of Sustainable Giving, Dave Raley shares the core elements of building a thriving sustainable giving program, including:
Six key shifts driven by the subscription economy
Understanding donor motivation
Crafting an ongoing value proposition
Getting your technology stack right
Designing and launching your program
Growing your program
The subscription economy has changed everything.
Here’s how you can use it to grow recurring giving.
There is a generosity crisis in North America. The number of individuals giving to charity is on the decline. For nonprofits that rely on the generosity of everyday people, this is an alarming statistic. But amidst these challenges, a new opportunity has arisen: the subscription economy is transforming donor behavior, making recurring giving more accessible to more charities than ever before.
In The Rise of Sustainable Giving, Dave Raley shares the core elements of building a thriving sustainable giving program, including:
Six key shifts driven by the subscription economy
Understanding donor motivation
Crafting an ongoing value proposition
Getting your technology stack right
Designing and launching your program
Growing your program